HopToIt - The Importance of Internal Branding

By Dianna Lopez Thankfully for us at LeapFrog Solutions, most organizations understand the need for investing significant resources in their external branding and marketing efforts. Often, these efforts include thorough research, careful planning and targeted execution, all of which take a great deal of time and energy. However, when it comes to internal branding, seldom is the same level of effort put forth. The assumption is that employees already know who you are, what you do and why you do it. However, just as consumers need to be regularly exposed to your brand before they commit to becoming your customers, and then need repeated exposure to remain loyal customers, your employees also need to be reminded of the "who, what and why" of your organization. Internal branding is the process by which this is achieved. The most obvious example of internal branding is training. Often times, organizations have an onboarding process during which new hires receive training that includes an overview of the company, its mission and values. While this is important, this type of information should have been received by the new hire during the recruitment process, so the onboarding training just reinforces their decision to join the company. Seemingly small things help to showcase your brand such as recruitment methods, types of communications used during the recruitment process, interactions with your employees during interviews and even the look and feel of your office space. Click HERE to read the rest of the article

HopToIt: Judge a Company by the Kitchen It Keeps

By Rich Gilroy

When you compare marketing communications firms, what is the most important factor to consider? The portfolio? Case studies? Client testimonials? The firm’s website? How about its kitchen?

The other day, I remarked to Lisa Martin, LeapFrog Solutions’ founder and CEO, that we have the cleanest kitchen of just about anyplace I’ve ever worked. I went on to say that it seems to demonstrate what a collaborative and supportive team we have here. In all fairness, we do have a schedule in the kitchen and everyone (except, strangely, Lisa) is assigned a week of kitchen clean-up duty. Yet it’s not uncommon to see someone who’s not assigned to kitchen duty unloading the dishwasher, restocking the granola bars and giving the counters a wipe. This is especially true when the assigned kitchen-keeper is on travel, out sick or in non-stop meetings. And despite her exemption from assigned duty, I have seen Lisa empty the dishwasher. (Of course, being the well-known sycophant that I am, I always offer to help!)

We’ve all worked at offices in which the kitchen sink was usually full of dirty mugs, dishes and flatware — even though the dishwasher was right next to the sink. Years ago, I worked in an office where one individual became so exasperated by the sink full of dishes that she tossed out all the mugs. Oh, the wailing and gnashing of teeth that ensued.

There was another office in which the refrigerator had become so filled with plastic containers of decomposing leftovers and dips — and baggies of fuzzy green sandwiches ─ that the stench was overwhelming. We literally wore rubber gloves to clean and purge.

And still another office that much to the chagrin of its environmentally conscious staff, provided only paper plates and plastic flatware. Why? The office general manager told me — and I’m not making this up — that they used to stock regular dishes and flatware, but they kept “walking out the door.”

So if a clean kitchen suggests a dedicated, supportive — and dare I say, “happy” — team, what does a dirty kitchen suggest? Here’s a list of possible theories:

To read more Click HERE

LeapFrog Solutions Appoints Lee Brinckley Web Development Manager; Lindsay Walker, Anjali Dighe, Amy Kerr, Join Company

Oakton, Va. — February 8, 2012 — LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications firm, announced today that it has appointed Lee Brinckley as the company's web development manager. The company also appointed Lindsay Walker as an account coordinator, Anjali Dighe as executive assistant and client development manager, and Amy Kerr an accountant.

"I am pleased to welcome Lee, Anjali, Lindsay and Amy to the LeapFrog Solutions team," said LFS founder and CEO Lisa Martin. "As our company grows, we will continue to add talented persons to enhance our offerings and expand our service to government and private sector clients."

Brinckley, who has more than 12 years experience in website design, programming and marketing, will be responsible for integrating web and new media solutions into marketing plans for LFS clients. Brinckley is an expert on MODX, an open source content management system (CMS) for web systems. He joins LFS from Nehlsen Communications in Moline, Ill., where he was director of web marketing. He also has worked as a senior web designer and consultant. Brinckley earned his BFA degree in multimedia and graphic design from Greenville College.

Dighe has a varied and deep portfolio, with more than 15 years of progressive corporate positions. She has spearheaded financial and strategic planning, capital management and development as well as internal operations management for both national and multinational companies including ZGS Broadcast Holdings, Stranix, Discovery Communications and Robert Half International. She earned a B.A. degree in political science from North Carolina State University.

Walker, who brings in more than five years of experience in project management, came to LFS from George Mason University where she was a program coordinator managing certificate programs and contract training programs. At LFS, she assists with account coordination, reporting, and research for both commercial and government clients. Walker monitors the media for news about flood insurance in support of FEMA's National Flood Insurance Program, a major LFS client. Walker earned her B.A. degree in communications with a minor in graphic design from Longwood University.

Kerr, who joins LFS as an accountant, has 15 years experience in accounting, finance and bookkeeping. Prior to joining LFS, she was a staff accountant for CityView in Los Angeles, Calif., one of the nation's premier institutional investment firms focused on urban real estate. She earned her A.S. degree in digital media from Full Sail Real World Education and her A.A. degree in general studies from Central Florida Community College.

A Conversation With Lisa Martin: Marketing To Four Generations

Our CEO, Lisa Martin, is featured in Washington Exec! Check out the article about marketing to the four generations below --
Meet Lisa Martin, the CEO of LeapFrog Solutions. Martin specializes in developing strategic marketing campaigns for high-technology clients, as well as association-sponsored conferences and trade shows.

In this exclusive interview with WashingtonExec, Martin offers advice about how marketing and communication has changed the federal contracting industry and the world. She told us about the four different generations of the workplace environment and explained the differences between them.


WashingtonExec: Who are the four generations people talk about in the workplace?

Lisa Martin: While expert opinions vary slightly on exact ages, the rough breakdown is:

Veterans/Traditionalists (born 1922-1945) roughly 65+
Baby Boomers (born 1946-1964) ages 47 – 64
Gen X (born 1965-1980) ages 31 – 46
Gen Y (born 1982-2000) under 30
“The bottom line is that companies have to be aware that they are marketing to different generations and they have to be mindful about how those generations use technology to receive and share information.”
To ready more CLICK HERE

LFS is hiring - Public and Media Relations Manager

Postion

Discipline:
Public Relations
Reports To:
Senior Vice President and Program Manager
Effective Date:
January 2012

Job Summary:
LeapFrog Solutions, a woman-owned small business, strategic marketing communications firm on a fast growth track with commercial and government clients, seeks an experienced, motivated and energetic manager to oversee public and media relations efforts.

Responsibilities:
Provides leadership and overall support to the account team in the day-to-day public and media relations support of a large government account with duties as follows:

Leads public and media relations tasks including research, media monitoring, writing, media outreach, satellite media tours, multimedia news releases, media training, and social media engagement
Develops strategies and tactics in support of the program’s public and media relations goals
Creates and maintain extensive nationwide media lists and relationships with the goal to ensure all areas of media are targeted
Demonstrates experience in communications concepts and tactics, including media relations and social media
Provides a professional presence representing the client at conferences, trade shows, special events and other meetings
Integrates research and creative work concepts into account activity
Thrives as a contributor on a creative team that collaborates in addressing client challenges
Presents positive, flexible attitude that lends itself to effective client relations and service
Manages projects with attention to detail, accuracy and quality while meeting established
deadlines
Organizes and manages multiple responsibilities effectively
Demonstrates strong written and verbal skills
Demonstrates efficiency in word processing, reporting, presentation development and online
research
Writes, proofreads, formats, and edits skills in accordance with style standards
Develops and manages schedules, budgets and resource plans
Demonstrates a thirst for knowledge and learning, and demonstrates continual improvement in
communications skills
Navigates through an environment of constant change – and demonstrates ability to see and
create opportunities with every change
Provides general government contract support

Requirements:
B.A. in public relations, journalism, communications or related field
Experience writing for both Web and traditional outlets is preferred
7-10 years of public relations/communications experience
Account management experience • Familiarity working with government agencies
Strong writing/editing/proofreading skills
Proficiency with Microsoft Office applications including Word, Excel, PowerPoint and Outlook
Ability to work as a team player and independently in a fast-paced environment
Maintain discretion when handling sensitive and confidential matters
Ability to travel 25-30% of the time

Preferred Experience/Qualifications:
Public relations industry experience, commercial and government
Some branding, print, web and multimedia production and management experience and
understanding
Excellent prior client management/relations experience
Multi-tasker, team player, personable and goals-driven
Attention to detail, deadlines, accounts
Positive, can-do attitude, flexible, organized

Compensation:
Competitive and commensurate with experience.

Please send cover letter, resume and three writing samples to lfs_careers@leapfrogit.com and place “PR Manager” in subject header. Candidates may be asked to complete a writing test. This is a full time position.

HopToIt: Don't Make Your PowerPoint Pointless

By Mark Nelson

PowerPoint presentations are so ubiquitous in today's business world that I have difficulty remembering the last time I attended a live or online event where the speaker (or speakers) did not click through a deck of computerized slides overflowing with information, charts, graphs, diagrams, photos or illustrations.

The original PowerPoint was developed for Macintosh computers and called "Presenter." It was renamed PowerPoint in 1987 and its developers sold it for $14 million to Microsoft, which launched it three years later. Businesses worldwide quickly embraced it and used it to create computerized presentations that replaced clear plastic "foils" that were shown on overhead projectors.

Some speakers can't let go of their PowerPoints. A former colleague once announced his candidacy for Congress via PowerPoint. His friends joked that he probably would propose by PowerPoint.

I'm sure you have suffered through 60-slide presentations delivered in machine-gun style by speakers who attempt to cram an encyclopedia of information into their allotted 15 minutes, or worse, the hour-long presentation, usually delivered right after lunch in a darkened hotel conference room.

To read more click here

Happy Birthday Rich Gilroy!

Happy Birthday to our Account Director Rich Gilroy!

His words of wisdom - "Anything worth doing is worth overdoing!"

Just Another Friday at the Pond

Look who dropped by the pond!

It was great to see Jim Henry, former and forever froggy, today at the office. Jim was up for a rainy Nationals game and stopped by to check in on the team.

Glad to hear that you are enjoying retirement Jim!!!

Hop To It: Is It Time to Rebrand?

By Pam Long

Before we talk about rebranding, let's talk about what the word "brand" means. A brand is the essence or promise that a product, service or organization delivers to or is experienced by a buyer. Your brand confirms your credibility and connects your target audience emotionally. A strong brand will motivate and create loyal users. It is the sum total of their experiences and perceptions. Although your organization's name, logo and theme help to support the brand, they are not the only elements. Indeed, successful brands — such as Apple, McDonald's and Coca-Cola, to name a few — are represented by every aspect of their communications, from advertising to websites to press releases to promotions.

So what does "rebranding" mean? An organization goes through changes and evolves over time. As a result, sometimes the current brand does not align with whom and what the organization is, nor does the brand represent where the organization is heading. And sometimes an organization's relationship with its customers changes.

Another way to define rebranding is to think of your brand as the foundation of your organization. If your foundation has developed a few cracks, it may be time to lay a new one.

Keep in mind that rebranding is more than just enhancing your company logo. Rebranding means taking a hard look at your current positioning, messaging and values. Sometimes, for example, an organization's ownership and mission shift, and your values and priorities may shift as well. Sometimes, public tastes and attitudes change, and it's time to align your brand accordingly. In the late 1990s, for example, Target was viewed as just another low-price retailer, indistinguishable from Walmart or Kmart. Through exclusive deals with high profile designers and personalities such as Isaac Mizrahi, Giada DeLaurentiis, Michael Graves and others, Target positioned itself as "affordable chic" and began to stand out from its competitors. Today, Target is second only to Walmart in retail sales.

In determining whether to rebrand, you might consider an internal analysis of your brand by looking at its strengths, weaknesses, opportunities and threats (SWOT). It is also a good idea to determine if your brand has "equity." Brand equity is the existing value of how and what you do, plus your reputation with you customers, staff and other stakeholders. You can measure your brand equity by looking at the following attributes:

Brand Reputation — Exactly how is your organization perceived and viewed?

Brand Awareness — Is your target audience aware of your organization? Do your competitors get more attention than you do?

Brand Momentum — Is your brand stale or is it growing? Have you outgrown your current brand? Does your brand have a negative issue associated with it?

A key to a successful brand is to understand the needs of your target audience and prospects. Remember, if you do not create your brand, your customers will create it for you.

---

Pam brings over 20 years of industry experience in marketing communications and branding. She is a successful manager of complex projects at every phase of marketing and specializes in developing and fostering strong client relationships in understanding their needs and business objectives to align with the appropriate marketing strategies and tactics.

Job Opening: Account Manager

JOB SUMMARY:

LeapFrog Solutions, a woman-owned small business, strategic marketing communications firm on a fast growth track with the federal government, seeks an experienced, motivated and energetic Account Manager to join our account management team.

The Account Manager works with the team to manage numerous marketing communications projects for a large government client. Specifically, the Account Manager is responsible for providing daily direction to a marketing call center to ensure the delivery of a high quality customer service experience. The Account Manager will work with the call center and client to provide direction to call center representatives, conduct ongoing training regarding program changes, and work with our partners in developing new direct response creative pieces. The Account Manager will provide marketing updates, manage reports compiled by the call center, and process files for fulfillment.

The Account Manager will work with the team to identify appropriate industry conferences for the team to attend, provide presentations, and exhibit in the associated trade shows. Additionally, the Account Manager will work with an account coordinator to oversee conference registrations, booth and materials logistics, travel coordination, expenses and conference reports.

The Account Manager will work with the team and partners in assisting with public relations activities including writing and placing press releases, monitoring media, and conducting stakeholder outreach.

This position requires superior project management skills. The Account Manager must be a conscientious team player and a good organizer. This person must demonstrate excellent verbal and written communications skills, be an effective problem solver on a day-to-day basis, and be be adept at anticipating problems, and recognizing opportunities.

RESPONSIBILITIES:

Following is the general nature and level of work to be performed.

· Project management for branding, web design, print design and public relations campaigns

· Workflow management (coordination of multiple project schedules with creative and development team and clients)

· Call center management and reporting

· Conference planning and support

· Public relations support

· Project management

a) Acts as the supporting role to a large government client as well as for other internal clients

b) Develops relationships with clients and working closely with them to learn their business and communication needs

c) Works closely with all agency department staff to develop and implement strategic project plans

d) Has a thorough understanding of the planning, creative and production processes

e) Proactively gathers the necessary information to plan and implement each client project

f) Provides timely issuance of all documentation: proposals, project initiations, creative briefs, estimates, timelines, meeting summaries, and status and budget reports

g) Manages time and financial resources to ensure client projects are on time and on budget

h) Handles/assists monthly billing and reconciliation of all projects for assigned clients; maintains ongoing accounting states reports for clients

i) Provides creative, production, media, public relations, and interactive department personnel with well-documented input, support data and production materials as required

j) Keeps appraised of all relevant client, industry and market developments

k) Liaises with research personnel and other non-creative freelance resources

l) Represents the client at industry functions – promotes the agency at every opportunity. Is fully familiar with client’s credentials and specialties

REQUIREMENTS:

• B.A./B.S. or equivalent experience
• 5-7 years of communications/marketing experience
• Project management experience
• Superior writing and verbal skills
• Experienced at managing internal and external teams
• Branding, print, Web, and advertising
• Excellent prior client management/relations experience
• Proficiency with Microsoft Office suite including Word, Outlook, Excel, PowerPoint, and Project (or similar project management tool)
• Prior experience with government and commercial accounts
• Multi-tasker, team player, personable and goal-driven
• Organized, attention to detail, deadlines, budgets
• Facilitating client project action items
• Create change actions for creative team; coordinate with designers on deadlines and edits; keep job folders current; proof and edit materials; using LFS internal processes and checklist, maintain daily client project workflow; communicate with client regarding task and project status; assist with the completion of rush jobs and unexpected deadlines
• Attend account manager’s meetings, LFS staff meeting, and others as requested
• Ability to work as a team player and independently in a fast-paced environment
• Maintain discretion when handling sensitive and confidential matters
• Ability to successfully pass a background investigation

PREFERRED EXPERIENCE/QUALIFICATIONS:

• Call center management and conference planning experience
• Public relations experience including press release writing and placement, media monitoring and stakeholder outreach
• Excellent prior client management/relations experience
• Multitasker, team player, personable and goal driven
• Attention to detail, deadlines and accounts
• Positive, can-do attitude, flexible and organized
• Commercial and government, especially federal, industry experience
• Prior security clearance desirable

COMPENSATION:

Competitive and commensurate with experience

Please send cover letter and resume to lfs_careers@leapfrogit.com and place “Account Manager” in subject header. This is a full time position.

LeapFrog Solutions, Inc. is an equal opportunity employer. It is the policy of LeapFrog Solutions, Inc. to provide opportunities to all qualified persons without regard to race, creed, color, religious belief, sex, age, national origin, ancestry, physical or mental disability, or veteran's status.

Position Open: Executive Assistant/Sales Coordinator

JOB SUMMARY:

LeapFrog Solutions, a woman-owned small business, strategic marketing communications firm on a fast growth track with the federal government, seeks an experienced, motivated and energetic Executive Assistant/Sales Coordinator to support the CEO in maximizing her ability to operate efficiently and swiftly, especially in areas of networking, business development and meeting follow-through.

RESPONSIBILITIES:

Following is a general description of the desired outcomes of the position.

Achieve 100% follow-up on all meetings CEO attends.

• Follow-up includes documenting notes from the meeting, documenting action items from the meeting, sending thank-you notes/emails; entering any new contact information, etc.
• Fully prepare CEO for every meeting she attends.
• This includes creating folders for all meetings, Google research on any meeting participants, etc.
• Meet with CEO every Monday morning to go over a weekly checklist that you have prepared.
• Attend weekly internal sales meeting with CEO. Take notes of all action items. Follow-up to make sure action items are completed.
• Coordinate all of CEO’s networking events including planning the meetings.
• ACT-IAC (Industry Advisory Council)
• ELI Mentor Program (Emerging Leaders Institute, part of Leadership Fairfax)
• Executive Women’s Roundtable
• ACG Capital
• AFCEA
• Manage all of CEO’s Board Participation
• NVTC – review all events and make recommendations as to which she should attend.
• Fairfax County Chamber of Commerce
• Communites in Schools
• Quarterly NVCC Marketing Advisory Committee
• Quarterly Industry Government Council
• Manage all Sales Leads
• Add leads to the contact management system (currently ACT!)
• Add leads to LinkedIn
• Add leads to Outlook
• Track leads and remind CEO of time sensitive items and follow up
• Clean out CEO’s email box within two months of starting the job. After that, manage her to fewer than 20 emails in her in-box at the end of each day.
• Manage a monthly update of the corporate goal sheet for 2011 and 2012. Update the person responsible, dates and make notes regarding any gap between goal and performance.
• Assist CEO with using Tasks feature in Outlook, and have her 95% off hand-written, paper to-do lists by December 31, 2011.
• Assist CEO in identifying speaking engagements. By December 31, 2011 have identified six speaking engagements for her to consider. Once engaged as a speaker, help her prepare for the speaking engagements.

REQUIREMENTS:

• Technologically Savvy: Is an expert or close to an expert in Outlook. Is not afraid of technology and finding solutions to technical problems.
• Efficiency: Able to produce significant output with minimal wasted effort.
• Organization and Planning Skills: Plans, organizes and schedules in an efficient, productive manner. Focuses on key priorities. Is able to put systems in place.
• Communication: Speaks and writes clearly and articulately without being overly verbose or talkative. Comfortable speaking directly to company management, press or customers.
• Writing and Editing Skills. Strong grammatical skills and ability to write and edit copy and correspondence.
• Flexibility/Adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change, and maintains a positive attitude.
• Intelligence: Learns quickly and has business acumen. Demonstrates ability to quickly and proficiently understand and absorb new information.
• Persistence: Demonstrates tenacity and willingness to go the distance to get something done. Takes direction and runs with it.
• Calm Under Pressure: Maintains stable performance when under heavy pressure or stress.
• Work Ethic: Possesses a strong willingness to work hard and sometimes long hours to get the job done.
• Openness to Feedback and Ideas: Often solicits feedback and reacts calmly to criticism or negative feedback.
• Integrity: Recognizes that in this position, there is visibility to highly confidential information and realizes, even without being told, that it is not to be shared with anyone.
• Customer Service: Has had experience in some type of customer service and innately knows how to listen to customers and make them feel heard and cared for.
• Marketing/Sales: Though not a salesperson, has a love of marketing/PR and understands the importance of networking.

PREFERRED EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in Marketing and Business Administration or related field
• Ability to work both independently and as part of a team

COMPENSATION:

Competitive and commensurate with experience

Please send cover letter and resume to lfs_careers@leapfrogit.com and place “Executive Assistant /Sales Coordinator” in subject header. This is a full time position.

LeapFrog Solutions, Inc. is an equal opportunity employer. It is the policy of LeapFrog Solutions, Inc. to provide opportunities to all qualified persons without regard to race, creed, color, religious belief, sex, age, national origin, ancestry, physical or mental disability, or veteran's status.

Hop To It: Taking Shortcuts Is a Good Thing

By Michael Choi

Consider this: We each live an average of 75 years, or about 657,000 hours. After the age of 10, we spend an average of 8 hours a day (or night) sleeping. That comes to 189,000 hours — or more than 21 years — in the sack. We spend another 2 hours a day eating, which works out to 47,450 hours — or 5 years, 5 months — at the table. We dedicate another hour a day to showering, drying, shaving, brushing, combing, and dressing before stepping out the door for a total of 27,375 hours — or more than 3 years — primping, plucking and preening. To top it off, between the ages of 22 and 65, we work an average of 40 hours a week, which comes out to about 82,560 hours — if we exclude vacations, holidays and sick days — or roughly 9 years, 5 months behind a desk, at the computer and in meetings.

Add it all up, and it comes to roughly 41 years — or more than half our lives — sleeping, eating, getting ready for work and working, which doesn't leave much time to mow the lawn, walk the dog, take the kids to soccer or play video games.

No wonder we're so frazzled!

The good news is that by taking a few shortcuts here and there, we can cut the time of mandatory tasks and increase our time available for beneficial pursuits (see "playing video games"). Best of all, you can apply these shortcuts now, just by spending less time with our little buddy known as the mouse and getting more acquainted with the computer keyboard.

To read the rest, CLICK HERE

Washington Business Journal Article features CEO Lisa Martin

Small subcontractors find they may have to fight to get paid

Not until the prime contractor began questioning her company’s performance as its subcontractor did Lisa Martin, CEO of Oakton-based Leapfrog Solutions Inc. , become suspicious. The company had previously given her only glowing reviews, and the reversal came after Martin inquired about some overdue invoices.

“They changed their tune right after I asked about payments they owed for work we had already completed,” she said. “That was a big red flag.”

While federal acquisition regulations require agencies to pay their prime contractors within 30 days of receiving an invoice, there are no regulations that set a deadline for primes to pay ...

To continue reading subscribe now

Patriotic Cupcakes Take the Office by Storm!

Big THANK YOU to our Account Director Rich Gilroy, who brought these Red, White and Blueberry cupcakes to the office yesterday! They proved to be a delicious breakfast that left the office feeling festive!!

Have a Happy 4th of July to All!!!!!!

Today LFS Celebrates 15 Years in Business!!!

And there is no better way to celebrate than a green and yellow cake, jingle berry pie, and ice cream pops!!!

Tech Support is in the Office

And by tech support we mean Ryan, the utterly adorable son of Account Services Manager Donna Davidovich, who paid us a visit today.

June Tadpoles!

HAPPY BIRTHDAY! To our Account Director Pam Long, Client Services Kathy Libert, and Accounting Assistant Winter Michael. Thanks for having birthdays ladies, it gave the office an excuse to enjoy cupcakes in your honor!!!

LeapFrog Solutions Appoints Rich Gilroy Account Director

Oakton, Va. — June 16, 2011 — LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications and technology firm, announced today that it has appointed Rich Gilroy as an Account Director. Gilroy will have varied project and business management responsibilities for LeapFrog Solutions’ myriad government and commercial clients, fully utilizing his range of industry expertise

Gilroy, who has more than 20 years’ experience in communications, advertising and marketing, joins LeapFrog Solutions from The Cadmus Group, where he provided communications support to the U.S. Environmental Protection Agency’s ENERGY STAR® program. He also oversaw the launch of EPA’s first-ever Facebook-based online game promoting energy efficiency.

“Rich Gilroy brings a breadth of experience managing a variety of marketing communications initiatives for government and commercial clients,” said LFS founder and CEO Lisa Martin. “His success in developing and implementing online and traditional strategies make him a valuable addition to the LeapFrog Solutions team.”
Gilroy also worked as the communications director for HMA Associates on the Centers for Disease Control and Prevention’s National HIV/AIDS Partnership. As a director for Vanguard Communications, Gilroy served as account director on four federal government contracts for the U.S. Department of Health and Human Services and a public health foundation. He also has experience working with the U.S. Department of the Treasury direct deposit public education initiative and the U.S. Savings Bond communications support contract.

Gilroy earned his B.A. degree in journalism from Duquesne University.