Our CEO, Lisa Martin, is featured in Washington Exec! Check out the article about marketing to the four generations below --Meet Lisa Martin, the CEO of LeapFrog Solutions. Martin specializes in developing strategic marketing campaigns for high-technology clients, as well as association-sponsored conferences and trade shows.
In this exclusive interview with WashingtonExec, Martin offers advice about how marketing and communication has changed the federal contracting industry and the world. She told us about the four different generations of the workplace environment and explained the differences between them.
WashingtonExec: Who are the four generations people talk about in the workplace?
Lisa Martin: While expert opinions vary slightly on exact ages, the rough breakdown is:
Veterans/Traditionalists (born 1922-1945) roughly 65+
Baby Boomers (born 1946-1964) ages 47 – 64
Gen X (born 1965-1980) ages 31 – 46
Gen Y (born 1982-2000) under 30
“The bottom line is that companies have to be aware that they are marketing to different generations and they have to be mindful about how those generations use technology to receive and share information.”
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