Froggies and Friends Raise $2,900 for American Red Cross Japan Relief Fund

The LeapFrog Solutions team celebrated its recent FEMA contract win with a party for employees and teammates at Morton’s of Chicago in Tysons Corner. Representatives from JWT in Atlanta, Ogilvy Washington, Blue Water Media, and Spurrier Media Group also attend the event and contributed to the cause. LFS used the event to raise money for the American Red Cross Japan Relief Fund by selling raffle tickets for a variety of donated prizes, including an iPad and a Washington Capitals jersey autographed Alexander Ovechkin. A total of $2,900 was raised and LFS CEO Lisa Martin presented a check to Linda Mathes, CEO of the American Red Cross National Capital Area. Morton’s proved to be a delightful venue where cocktails and hors d’oeuvres, especially the miniature crab cakes, were very popular.

LeapFrog Solutions Team Wins $75 Million FEMA Contract For National Flood Insurance Program Marketing

A joint venture led by LeapFrog Solutions, a full-service marketing communications firm, announced today it has won a five-year contract not to exceed $75 million from the Federal Emergency Management Agency (FEMA) to market government-sponsored flood insurance under the National Flood Insurance Program (NFIP).

LeapFrog Solutions Team FloodSmart JV, LLC includes Blue Water Media of Greenbelt, Md. and Spurrier Media Group of Richmond, Va. as well as incumbents JWT of Atlanta, Ga., Ogilvy Washington of Washington, D.C. and Bender Consulting Services, Inc. of Scottsdale, Ariz.

“Each of these companies brings a dedicated team of people and rich experience to their respective disciplines,” said Lisa G. Martin, CEO of LeapFrog Solutions. “Together, we form a world class alliance dedicated to continuing the success of the FloodSmart program established over the past seven years. We look forward to bringing new strategies to help citizens protect their homes and businesses from the devastating ravages of floods.”

Congress created the NFIP in 1968 to give property owners a means to protect themselves from natural disasters that are not covered by standard homeowners insurance. The NFIP offers flood insurance to homeowners, renters, and business owners if their community participates in the NFIP. Participating communities agree to adopt and enforce ordinances that meet or exceed FEMA requirements to reduce the risk of flooding.

The FloodSmart program has changed the way Americans view flood insurance. As of November 2010, more than 21,000 communities across the United States and its territories participate in the NFIP, which holds more than 5.5 million policies for a total value of $3.3 billion premiums in force annually. The number of policyholders has increased by more than 26 percent since the start of the FloodSmart campaign; retention rates are up to 91 percent and there is a more balanced geographic distribution of protection. Policy growth in moderate- to low-risk areas is unprecedented and more citizens are turning to www.FloodSmart.gov for information about flood insurance.