LeapFrog Solutions article in Washington Technology

Check out LFS in Washington Technology:

How one small business chipped away at the market and captured a $75M opportunity
By David Hubler
Dec 19, 2011

Contrary to its name, marketing and communications company LeapFrog Solutions didn’t immediately leap into the government market.

That happened in 2002, when Lisa Martin’s company won three small consulting contracts from the Federal Railroad Administration, Voice of America and the Federal Aviation Administration.

Others modest government awards followed from the Secret Service, National Credit Union Administration and Office of the Currency.

To read more - click here http://washingtontechnology.com/articles/2011/12/19/leapfrog-fema-contract.aspx

Martin said she quickly realized that, like commercial entities, many federal agencies had websites that were not in sync with their mission statements. Also, activities such as direct mail, trade show appearances and ad campaigns also were disjointed because each operation was the responsibility of a different domain.

So for the government market, she said, “Our very ambitious goal was ‘make the message matter.’ Whether it was online, offline, we wanted to make the message consistent.”

LeapFrog’s big leap into the government arena began in 2008, when the Federal Emergency Management Agency set aside its marketing and communications contracting as a small-business award.

To read more, click here http://washingtontechnology.com/articles/2011/12/19/leapfrog-fema-contract.aspx