Our very own Lisa Martin, CEO of LeapFrog Solutions, is featured as one of the "inNOVAtors" in the Summer 2011 issue of the new NOVA EXEC Magazine.
The article reads:
When she was a child, Lisa Martin smooth talked her young friends about the great features of her dad's car. That's when she was told she was going to end up in marketing and sales.
She resisted until she started her own marketing firm, LeapFrog Solutions, out of her Oakton home in 1996.
She knew the trade show business and was adept at bringing clients in and helping them - always lending an ear to provide the senice they needed for her previous employers. So, why not do it for herself?
She branched out on her own just as websites were becoming more and more popular. She decided that businesses needed help integrating traditional marketing methods with emerging technologies because new products will always come along.
She had clients tell her, "what the hell is this website? I understand print and video."
So, the unlikely information technology professional started to build client's websites while also taking care of their video, print and Internet advertising. Her clients include Exxon Mobil, the U.S. Secret Service, the Department of Homeland Security and the Federal Emergency Management Agency.
She provides these companies with a new identity, a new logo, and a new tagline by playing off their strengths.
"We want to help our clients leapfrog their competition," she said.
Well, she's taking her own advice. LeapFrog started out as a six-man operation that now boasts 25 employees and experienced 300 percent growth this year.
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