Wednesday, March 30, 2011

And then there were photos!

















Pictures have emerged from our fantastic WIN party on Monday evening. Check out our FLICKR Page to see all the great shots!

Isn't everyone just so photogenic?

Tuesday, March 29, 2011

Froggies and Friends Raise $2,900 for American Red Cross Japan Relief Fund


The LeapFrog Solutions team celebrated its recent FEMA contract win with a party for employees and teammates at Morton’s of Chicago in Tysons Corner. Representatives from JWT in Atlanta, Ogilvy Washington, Blue Water Media, and Spurrier Media Group also attend the event and contributed to the cause. LFS used the event to raise money for the American Red Cross Japan Relief Fund by selling raffle tickets for a variety of donated prizes, including an iPad and a Washington Capitals jersey autographed Alexander Ovechkin. A total of $2,900 was raised and LFS CEO Lisa Martin presented a check to Linda Mathes, CEO of the American Red Cross National Capital Area. Morton’s proved to be a delightful venue where cocktails and hors d’oeuvres, especially the miniature crab cakes, were very popular.

Thursday, March 24, 2011

At LFS -- Ask and you shall receive


After a request for 2-ply paper towels... we froggies deliver!

Wednesday, March 23, 2011

LFS in Motion


















Our great team after a fantastic oral presentation. Way to go LFS!!!!

Monday, March 21, 2011

LeapFrog Solutions Team Wins $75 Million FEMA Contract For National Flood Insurance Program Marketing

A joint venture led by LeapFrog Solutions, a full-service marketing communications firm, announced today it has won a five-year contract not to exceed $75 million from the Federal Emergency Management Agency (FEMA) to market government-sponsored flood insurance under the National Flood Insurance Program (NFIP).

LeapFrog Solutions Team FloodSmart JV, LLC includes Blue Water Media of Greenbelt, Md. and Spurrier Media Group of Richmond, Va. as well as incumbents JWT of Atlanta, Ga., Ogilvy Washington of Washington, D.C. and Bender Consulting Services, Inc. of Scottsdale, Ariz.

“Each of these companies brings a dedicated team of people and rich experience to their respective disciplines,” said Lisa G. Martin, CEO of LeapFrog Solutions. “Together, we form a world class alliance dedicated to continuing the success of the FloodSmart program established over the past seven years. We look forward to bringing new strategies to help citizens protect their homes and businesses from the devastating ravages of floods.”

Congress created the NFIP in 1968 to give property owners a means to protect themselves from natural disasters that are not covered by standard homeowners insurance. The NFIP offers flood insurance to homeowners, renters, and business owners if their community participates in the NFIP. Participating communities agree to adopt and enforce ordinances that meet or exceed FEMA requirements to reduce the risk of flooding.

The FloodSmart program has changed the way Americans view flood insurance. As of November 2010, more than 21,000 communities across the United States and its territories participate in the NFIP, which holds more than 5.5 million policies for a total value of $3.3 billion premiums in force annually. The number of policyholders has increased by more than 26 percent since the start of the FloodSmart campaign; retention rates are up to 91 percent and there is a more balanced geographic distribution of protection. Policy growth in moderate- to low-risk areas is unprecedented and more citizens are turning to www.FloodSmart.gov for information about flood insurance.

Wednesday, March 16, 2011

2011 DC ADDY Awards

St. Bernardine

Last night we attended the 2011 DC ADDY Awards, otherwise known as the festival of St. Berardine - the apparent patron saint of advertising, PR, and gambling addictions...
It was a great event full of our peers where we were able to celebrate all of the amazing work that has been completed in the Washington, DC area by local and nationwide advertising, PR, marketing, and design firms.

Congratulations to all of the winners, your work was truly incredible.

Thursday, March 10, 2011

LeapFrog Solutions Redesigns GSA Office of Inspector General Website


Oakton, Va. — March 10, 2011 — LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications and technology firm, recently completed a redesign of the General Services Administration (GSA) Office of Inspector General (OIG) website.


The new site at www.gsaig.gov launched on March 7 and features an updated look and feel that is easier to navigate and fully Section 508-compliant, which makes it accessible to people with disabilities. LFS, in partnership with Blue Water Media of Greenbelt, Md., integrated the new design with a content management system (CMS) that will enable the GSA OIG to easily edit or change content on the site.


The OIG is responsible for helping the GSA carry out its responsibilities and protecting the public interest by bringing about positive change in the performance, accountability, and integrity of GSA programs and operations.


“I am proud that the GSA OIG entrusted LeapFrog Solutions and our partner, Blue Water Media, to perform this very important work,” said LFS founder and CEO Lisa Martin. “We delivered a cleaner, more structured site that presents the agency’s information in a more user-friendly manner.”


The LFS team also provided the agency with CMS training to ensure staff is able to properly use the CMS and make necessary updates.

Monday, March 7, 2011

Happy Birthday to Abbi Boose!!!

We gave Abbi a round of applause on Friday in celebration of her 23rd birthday!!! Hope you had a wonderful weekend Abbi!

LeapFrog Solutions Appoints William "Rusty" Griffith CFO; Alix Shutello, Mary Harrington, Abbi Boose Join Account Team

Oakton, Va. — March 7, 2011 — LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications and technology firm, announced today that it has appointed William "Rusty" Griffith as Chief Financial Officer of the company.
LFS also announced that Alix Shutello has been appointed account director, Mary Harrington has returned to the company as special projects director, and that former intern Abbi Boose has been promoted to fulltime marketing assistant.

"I am pleased to welcome Rusty, Alix, Mary and Abbi to the LeapFrog Solutions team," said LFS founder and CEO Lisa Martin. "These appointments reflect the growth we are experiencing and these talented individuals will bring value to the company as well to our government and private sector clients."

Griffith, who has more than 25 years financial and operations experience, previously served as CFO for SecureForce, LLC, a computer security consulting company and Agent Logic, Inc., a software and services technology company. He also was a principal at Walker Ventures, and early stage venture capital firm and served in various senior finance and accounting roles at Lockheed Martin, Trusted Information/Network Associates and Nixdorf/Siemens. Griffith is a Certified Public Accountant who earned his M.B.A. degree in finance from Loyola University in Baltimore and his B.S. in accounting from the University of Maryland.

Shutello has more than 20 years experience directing project that involve marketing and strategic communications, messaging and brand development, publications, project management, client relations and social media best practices. She has provided expertise for leading government and commercial clients and has broad experience working with environmental organizations. Shutello joins LFS from Sage Communications where she was director for marketing and publications. She also has held senior positions at EEI Communications, the Wilderness Society and TMP Worldwide. Shutello earned her M.S. degree in environmental science from the State University of New York and her B.S. degree in biology from Syracuse University.

Harrington, who has more than 25 years experience in communications, marketing and brand management, returns to LFS where she served as company's creative director from 2002 to 2008. Most recently, she was director of marketing and creative strategies for Consumer Health Information Corp. As a communications consultant, Harrington worked with government agencies and commercial companies in a variety of industries. She also was an account executive at Stackig, Sanderson and White. Harrington, who is an award-winning designer, earned her B.F.A. degree from the University of Connecticut.

Boose, who interned at LFS in 2010, earned her B.A. degree in communications from George Mason University where she specialized in public relations and event management. She will be responsible for helping the account team manage client participation in trade shows as well as overseeing aspects of the company's federal contracting schedules.


Tuesday, March 1, 2011

LeapFrog Solutions Wins National Institutes of Health BPA

Oakton, Va. — March 1, 2011 — LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications and technology firm, announced it has won a Blanket Purchase Agreement from the National Institutes of Health (NIH).

The BPA is a contract vehicle that enables NIH customers to acquire LFS services at the lowest price available for small-quantity individual orders. The prices reflect discounts from LFS’ GSA Schedule. Under terms of the agreement, NIH can purchase the following services from LFS:

  • Advertising
  • Public relations
  • Market research and analysis
  • Video/film production
  • Exhibit design and implementation
  • Integrated marketing

“Winning this BPA will enable NIH customers to take advantage of our creative marketing solutions at substantial savings,” said LFS founder and CEO Lisa Martin. “We look forward to working with a wide range of customers at NIH and delivering high-quality solutions to help them meet their mission.”

LFS recently created an educational multimedia CD for NIH to teach youngsters 12-17-years-old who have solid tumors about cancer, its treatment, side effects and how to personally cope with their illness. The “edutainment” CD used audio, video, 3-D graphics, interactive games, animation, and music to engage users in learning about their disease and how to cope with it.

About LeapFrog Solutions, Inc.

LeapFrog Solutions, Inc. (LFS) provides public- and private-sector clients with a comprehensive range of services, including strategic marketing communications, advertising, public relations, website design and interactive marketing. Formed in 1996, the company is a privately held, certified, woman-owned small business located in Fairfax County, Va. For more information, visit www.leapfrogit.com or call 703.273.7900.

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Media Contact:
Mark Nelson
LeapFrog Solutions, Inc.
703.273.7900 x106
mnelson@leapfrogit.com