Holiday Cheer!

Thanks to all of our great partners for their wonderful holiday treats! We froggies sure do love sugar!

With Our Powers Combined

Our LeapFrog Solutions and Kensington Creative combined team ventured out in the snow yesterday to visit our client Exxon Mobil. Our teams have really come together seamlessly both in the office and outside.

With Our Powers Combined

Our LeapFrog Solutions and Kensington Creative combined team ventured out in the snow yesterday to visit our client Exxon Mobil. Our teams have really come together seamlessly both in the office and outside.

Spreading Holiday Cheer to Those Who Need It

The LeapFrog Solutions Team is banding together to help provide much needed items to the Life With Cancer organization. This tree, which sits in the lobby of their facility (a large house in Fairfax) is decorated with numerous ornaments containing wishes and needs. LFS hopes to be able to make many of these needs a reality this season through our employee and company donations.

You can make donations to Life With Cancer HERE

Happy Holidays from LeapFrog Solutions!

November Hop To It!

WARNING:
Think Before You Send
Going Back to Basics on Email Etiquette

by Carita Eleazar

The beauty of doing business in today's digital world is that most day-to-day conversations with clients are conducted via email and are consequently documented word-for-word. This is a double-edged sword. On the one hand, it is easy to go back to the history of a conversation and dig up important information by a quick "search" thereby saving you a humiliating phone call to the client asking to repeat what he or she said. On the other hand, anything you write can and will be held against you. In our industry, we hear a lot about branding but what we do not hear is the importance of email etiquette and how it reflects our own personal brand.

What does your email etiquette say about your personal brand? Here are a few things to consider before you send your next message like a hot potato:

1. Use your "To:" wisely. Have you ever seen your name on a distribution list and wondered if you need to take action or if someone else on that list is taking action? You decide to ignore it and then during the next production meeting you realize the ball got dropped because everyone decided to ignore the message. Avoid confusion or duplication of effort by directing your message specifically to those who need to take action. Think about what value your message will bring to the intended recipients. Does your client's boss' boss really need to know that you completed the status report? Does he even know who you are?

To read more click here

Carita Eleazar, Account Manager and author of this article, has worked in three different marketing communications agencies managing a variety of clients and projects from multi-million dollar advertising campaigns to complete rebranding initiatives. She holds a degree in communications with a concentration in public relations.

New Froggies

In late August, LeapFrog Solutions acquired Kensington Creative Worldwide, Inc., a graphic design studio and marketing agency based in McLean, Virginia.

“This is a very exciting time for LeapFrog Solutions, Inc.,” said Lisa Martin, President and CEO of LeapFrog Solutions, Inc. “Joining forces with Kensington Creative will greatly enhance our ability to deliver a full range of marketing communications services to our commercial and government clients including branding, messaging, print and web development and media relations.”

Kensington Creative Worldwide was founded in 1994 with the vision of building a marketing services agency that would combine exceptional marketing solutions with extraordinary customer service. Partners Kathie Libert and Frank Henry spent their careers with large advertising agencies and media companies and wanted to create a different kind of agency — one that would develop solid relationships with clients based onpartnership, trust and shared objectives.

“The integration of Kensington Creative with LeapFrog Solutions will serve to strengthen the marketing capabilities of both companies,” Kathie Libert said. “The opportunity to unite these dynamic teams was too powerful to ignore.” Frank Henry added, “The combined offerings and talented staff of LeapFrog Solutions and Kensington Creative give us a powerful presence in the marketplace.”

Kensington Creative’s clients have included Exxon Mobil Corporation, AT&T Government Solutions, Litton PRC, Lockheed Martin Federal Systems, Microsoft, the Automotive Coalition for Traffic Safety, the National Park Foundation, the National Youth Leadership Forum, the Satellite Broadcasting and Communications Association and more.

Kensington Creative’s staff will relocate to the LeapFrog Solutions offices in Oakton, Virginia. Terms of the private acquisition were not disclosed.

LFS Appoints New President

LeapFrog Solutions, Inc. (LFS), a full-service strategic marketing communications and technology firm, announced today that it has appointed Richard Bodson as President of the company.

Bodson brings 32 years of communications, information technology, management consulting, and training leadership to LFS. His experience includes 21 years with large companies, including General Dynamics IT, DynCorp I&ET and EDS, as well as 11 years with small businesses such as RSIS and FCBS. Most recently, Bodson was a consultant to multiple federal contractors including LFS. Prior to consulting, he was an executive vice president at NetStar-1 which acquired AVIEL Systems, Inc. where he was the Chief Operating Officer.

“We are looking forward to Dick enhancing the LeapFrog Solutions team,” said LFS founder and CEO Lisa Martin. “His experience organizing and growing companies of all sizes, as well as his work across nearly all government agencies and in the private sector will greatly benefit our existing and future customers.”

Over the course of his career, Bodson has been responsible for teams supporting the Office of the Secretary of Defense, all Department of Defense military branches, the Department of Homeland Security, and a variety of civilian agencies such as the Federal Aviation Administration, General Services Administration, National Institutes of Health, intelligence community, Departments of Agriculture, Commerce, Energy, Interior and State. He has extensive experience with the management of services spanning marketing communications and the use of relevant technologies including full lifecycle systems development, desktop support, network and data security and training.

Bodson, who earned his B.A. degree from the University of Virginia, has been a guest lecturer for undergraduate and graduate level programs at several colleges, including the National Defense University.

CLICK HERE to read the Washington Post article published about our new President.