LFS Comes Together to Support Life With Cancer

Over the past year, LeapFrog Solutions has been working with Life With Cancer, an organization through inova dedicated to enhancing the quality of life of those affected by cancer by providing education, information and support. During the holiday season, the LFS team began collecting donations from our employees which were then pooled and matched by the company. Yesterday, CEO Lisa Martin and Account Manager Megan Yamamoto presented Joanne Royaltey, Director of Leadership Giving at Life With Cancer, with a compiled donation of $1,110.00. This donation will go towards the Life With Cancer's Appearance Center, which will have a small full service beauty salon on one side and a ‘cancer boutique’ on the other that will have a vast array of supplies (hair care, skin care, make up, wigs, clothing, inspirational items, etc) that cancer patients need to address appearance issues and image recovery while they undergo cancer treatment.

If you would like to donate, please visit www.lifewithcancer.org. They are a wonderful organization and are truly inspirational .

This Just in From the West Coast!

Joe Petraglia, a former Art Director at LFS, stopped by the office just before Christmas break to visit and wish everyone a happy holiday. Joe now resides in San Diego and enjoys going to the beach on his lunch breaks (life is hard!)

While we miss him here at LFS, we are so excited about the opportunities he is a part of now!

Great to see you back at the pad Joe!

Check Out The Talent!

Congratulations to our amazing creative team! Especially designer Jamie Spencer who created this innovative brand logo for our client Alakai. Jamie won an American Graphic Design Award for this logo and is featured in the November/December 2010 issue of Graphic Design USA.

A Very Merry Christmas From LFS!

Christmas Eve Eve was a holiday cheer filled day here at LFS, we even had a K9 helper visit (even if her holiday jacket didn't fit). After a rousing game of Jenga, our employees made their holiday journeys home to their family and friends for the holidays. We hope you had a very Merry Christmas!

Holiday Cheer!

Thanks to all of our great partners for their wonderful holiday treats! We froggies sure do love sugar!

With Our Powers Combined

Our LeapFrog Solutions and Kensington Creative combined team ventured out in the snow yesterday to visit our client Exxon Mobil. Our teams have really come together seamlessly both in the office and outside.

With Our Powers Combined

Our LeapFrog Solutions and Kensington Creative combined team ventured out in the snow yesterday to visit our client Exxon Mobil. Our teams have really come together seamlessly both in the office and outside.

Spreading Holiday Cheer to Those Who Need It

The LeapFrog Solutions Team is banding together to help provide much needed items to the Life With Cancer organization. This tree, which sits in the lobby of their facility (a large house in Fairfax) is decorated with numerous ornaments containing wishes and needs. LFS hopes to be able to make many of these needs a reality this season through our employee and company donations.

You can make donations to Life With Cancer HERE

Happy Holidays from LeapFrog Solutions!

November Hop To It!

WARNING:
Think Before You Send
Going Back to Basics on Email Etiquette

by Carita Eleazar

The beauty of doing business in today's digital world is that most day-to-day conversations with clients are conducted via email and are consequently documented word-for-word. This is a double-edged sword. On the one hand, it is easy to go back to the history of a conversation and dig up important information by a quick "search" thereby saving you a humiliating phone call to the client asking to repeat what he or she said. On the other hand, anything you write can and will be held against you. In our industry, we hear a lot about branding but what we do not hear is the importance of email etiquette and how it reflects our own personal brand.

What does your email etiquette say about your personal brand? Here are a few things to consider before you send your next message like a hot potato:

1. Use your "To:" wisely. Have you ever seen your name on a distribution list and wondered if you need to take action or if someone else on that list is taking action? You decide to ignore it and then during the next production meeting you realize the ball got dropped because everyone decided to ignore the message. Avoid confusion or duplication of effort by directing your message specifically to those who need to take action. Think about what value your message will bring to the intended recipients. Does your client's boss' boss really need to know that you completed the status report? Does he even know who you are?

To read more click here

Carita Eleazar, Account Manager and author of this article, has worked in three different marketing communications agencies managing a variety of clients and projects from multi-million dollar advertising campaigns to complete rebranding initiatives. She holds a degree in communications with a concentration in public relations.